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In the simplest terms, Venue Dressing is giving a space its Fringe glow-up. At the Fringe, perfectly normal places — corridors, stairwells, bars, foyers, and the occasional slightly mysterious corner — suddenly become part of the performance world.
With a bit of drape here, some set dressing there, and a healthy splash of posters, the whole building starts buzzing with show energy.
Assembly use show posters to bring that unmistakable Fringe atmosphere to life across the venues — think walls, stairways, toilets (prime captive audience territory), entrance and exit points, and any other nook that could do with a bit of theatrical flair.
The result?
A venue that feels alive with shows, where audiences discover their next must-see performance before they’ve even found their seat.
Your A3 posters are already being printed by Assembly for free, so you can tick that off your ever- growing Fringe to-do list.
They’ll be in touch with you directly about that.
If you’d like to unleash a small but mighty army of flyers around the venue, you’ll need to order those directly with us. Assembly allows up to 500 flyers per show for use by their Front of House teams for exit flyering, targeting shows with similar audiences in a “if you liked this, you may also like…” approach, — enough to make some noise, whilst keeping things tidy without turning the place into a paper avalanche.
And just to say the obvious: this flyer package is only available to shows performing with Assembly.
Place your order by 6 July and we’ll deliver directly to Assembly w/c 27th July — just in time for the Fringe buzz to start building.